REGISTER

See you February 18-20 in Fresno, California!

Grower and Independent Advisors ONLY

For All Commercial Growing Operations, Independent Crop Advisors/Farm Managers/CCAs/PCAs, Academia and Cooperative Extension, Government, and Non-Profits

Includes access to Keynotes and All Sessions, Expo Hall, Lunches, Networking Reception

Retailer & Other
On-Farm Advisors

For All Ag Retailer/Cooperatives, and Other Product-Affiliated Agronomists/CCAs/PCAs (Grower Advisors Affiliated with Product Lines)

Includes access to Keynotes and All Sessions, Expo Hall, Lunches, Networking Reception

Industry Suppliers and Service Providers
(Non-Exhibitors)

For All Manufacturers/Suppliers or Other Businesses Supporting the Industry Including Commercial Research (i.e., CROs) or Regulatory Firms, Investment, Business Consulting, Strategic Advisory Firms, and Other Allied to the Industry.

Includes access to Keynotes and All Sessions, Expo Hall, Lunches, Networking Reception

Registrations will be reviewed for accuracy and approval

Please select the correct registration type according to your business when registering.
If the wrong registration type is selected, we will notify you to adjust your payment accordingly.

Grower and Independent Advisors ONLY

For All Commercial Growing Operations, Independent Crop Advisors/Farm Managers/CCAs/PCAs, Academia and Cooperative Extension, Government, and Non-Profits
Includes access to Keynotes and All Sessions, Expo Hall, Lunches, Networking Reception

Early

Register by December 31

$99

Advance

January 1 – February 7

$125

Late

February 8 – 20

$299

Retailer & Other On-Farm Advisors

For All Ag Retailer/Cooperatives, and Other Product-Affiliated Agronomists/CCAs/PCAs (Grower Advisors Affiliated with Product Lines)
Includes access to Keynotes and All Sessions, Expo Hall, Lunches, Networking Reception

Early

Register by December 31

$599

Advance

January 1 – February 7

$699

Late

February 8 – 20

$899

Industry Suppliers and Service Providers
(Non-Exhibitors)

For All Manufacturers/Suppliers or Other Businesses Supporting the Industry Including Commercial Research (i.e., CROs) or Regulatory Firms, Investment, Business Consulting, Strategic Advisory Firms, and Other Allied to the Industry.
Includes access to Keynotes and All Sessions, Expo Hall, Lunches, Networking Reception

Did you know you could save more money with exhibiting?
Visit this page for more information or contact Chris Pernell!

ALREADY EXHIBITING?
For assistance with Booth Staff Registration, please contact the Event Services Specialist.

Early

Register by December 31

$1,200

Advance

January 1 – February 7

$1,300

Late

February 8 – 20

$1,500

Add-Ons

Add a Pre-Conference Tour or Post-Conference Workshops to Your Registration. Open to all.
Registration is required to purchase these add-ons.

Pre-Conference Tour

Tuesday,  February 18
10:00 am – 5:00 pm

* Includes Transportation, Boxed Lunch, and Tour Stops.

$175

Post-Conference Workshops

Thursday, February 20
2:30 pm – 4:30 pm

$150

Need to Add This to Your Registration?

Cancellation/Refund Policy

Substitutions can be made at any time. All cancellations must be made in writing and emailed to [email protected]. Voicemails will not be accepted. A full refund will be issued as long as the cancellation notice is received by January 10, 2025. No refunds will be issued beginning January 11, 2025, or for no-shows.